Video copyright issue being addressed

There has been quite a bit of activity of video copyright protection as several media and Internet companies will announce a new set of guidelines today. Last week, Google announced the YouTube Video Identification system, which aims to block copyrighted clips as they are uploaded to YouTube. This system cannot prevent the content from being posted initially, it is flagged and it has to be removed. Presumably they would notify the content owners of the infringement and provide a tool to remove it. Google will terminate accounts for repeat infringers. CBS, Dailymotion, Microsoft and News Corp (MySpace) are expected to publish a set of guidelines today, most likely coinciding with the Web 2.0 conference in San Francisco. Earlier this year Viacom sued Google for $1 billion in damages "alleging willfull copyright infringement by YouTube." Google hasn't joined the group yet - given the set of members they've been notably absent.