Is it real or is it Kindle?

The Kindle is not a game changer like the Apple iPod was with music. This product has less of a growth curve than iPhones, NetBooks or other consumer devices. People are questioning the grayscale, the price and the experience but some like the aluminum case, the Stephen King eBook, "Ur" and the ability to get any printed book in 60 seconds. For $359, you can shop for a Netbook and get more functionality. The total cost of ownership of Kindle is higher because with newspaper subscriptions, books and other additions, you could run up to $100/month easily. Amazon doesn't break out the sales of their eBook business but they claim it is 10% of overall titles sold. The Kindle is Amazon's call option on the future of reading. I'm afraid that call option will expire worthless, there's a reason books haven't changed for 500 years, they still work!