Entries tagged with “Microsoft” from Paul Lopez Unwired
Microsoft beat out Google for a stake in the growing social networking company. The investment represents a $15 billion valuation which Greenspan would certainly think exemplifies "irrational exuberance." With more advertising spend moving to the web, this opportunity represents a way to specifically target users based on their hobbies, favorite music, location, age and gender - just to name a few. According to eMarketing, the U.S. advertising market for social networking sites is forecasted to exceed $900 million this year. The deal for Microsoft is access to international expansion by Facebook where they will be able to influence more of how the model develops. According to ComScore Media Metrix, Facebook experienced over 129% growth in unique visitors year over year compared with only 23% on MySpace. Microsoft has struggled with their online investments over the last four years and this represents a way to energize that group. Here's where the social networking sites have changed the traditional (if we can call it traditional now) online advertising model. Typically, users are presented banner and rich media ads depending on what they are doing on a web page or results from a search query.
Google adwords have led the charge and this is a very profitable business model today. Customers search for things, ads are presented, click-through happens and the online cash register rings. On social networking sites the user's purchase decision has nothing to do with search. It has to do with what their affinity group is doing, what their friends are recommending and other online discussion about the goods and services being consumed by their social network. Both Google and Microsoft are at a strategic disadvantage here. I will analyze this more thoroughly later. This investment is also overshadowed by a competitive war between Google and Microsoft. Google has stepped up its investment and expansion in office productivity applications offered as a service and Microsoft has stepped up their online advertising business. Ballmer was asked about this at the Gartner conference. They are going after each other's core business. The companies in the middle, like Facebook, will not be collateral damage - they will change the way marketers think about online advertising.
read more | digg story
read more | digg story
Microsoft sees strategic value in IPv6
because, among other things, it eases the process of setting up peer-to-peer
(P2P) gaming programs and migrates customers to IPv6 as IPv4 addresses get used
up. On the down side, however, IPv6 can also double Vista's attack surface. Several
leading security analysts are recommending you disable Vista's IPv6 capability
by turning off Teredo tunneling through the network.
Teredo/Miredo is available for the most popular operating systems allowing you to penetrate popular NATs and Firewalls. It can likely allow you bypass any blocking or censorship policies on your network. It even works from China, so you can use it to read your favorite blocked sites. Improper use can be dangerous to network managers.
Lockeed Martin is one major company rolling out IPv6, "eating their own dog food." However most enterprises realize making IPv6 do every single thing that IPv4 can do is no easy task. Many switches (which don't need to support IPv6 to transport IPv6 packets) only support management over IPv4. Firewalls and load balancers lack functionality, and although a lot of software already supports the new protocol, there is also a great deal of software that doesn't. Not to mention people having trouble getting network-attached printers to work. Unless it's possible to make the modifications in-house or get a vendor to make them promptly, supporting IPv6 often requires workarounds in the form of reverse proxies. For the time being, most companies are still waiting to see how this develops. Google is an LIR (Local Internet Registry) and has snapped up a huge block of IPv6 addresses. They own about 79 billion billion billion addresses (that's 2 to the 96th power). IPv6 will allow Google to index every device on the planet (think M2M).
As RIM continues to grow, most well capitalized companies lose their chance to acquire it. You begin to only have Cisco, Microsoft, IBM and maybe Motorola or Nokia with the financial ability to do so. Ostensibly, Microsoft buying RIM makes sense. One reason: RIM is growing; Microsoft is not. With RIM's licensing model they aim to be the Microsoft of the wireless messaging world and have made remarkable inroads over the years. RIM creates the dominant platform in wireless messaging and a stable technology stack that other vendors can build and sell hardware and software. (Sound like somebody you know?).
RIM's email technology is built for the server and should be part of an operating system. Why would you want to handle messaging with the dependencies on the medium in which those messages travel? That's what RIM does when they install the server software in enterprises and in telecom carrier data centers. By integrating RIM messaging software in the OS, the solution becomes more economical and easier for IT to manage.
Developers writing software for the PC market are riding an anemic market in terms of growth. Not so with messaging and unwired devices. There is more innovative development of wireless applications as the number of installed devices reaches prodigious proportions. The only challenge I've heard from developers is writing code for RIM is burdensome compared with writing on Microsoft platforms. Assuming Microsoft keeps the RIM operating system around (another blog topic indeed), they would need to include a robust RIM SDK and developer plug-in to their much-acclaimed Visual Studio.
The naysayers claim that Microsoft would have never let a real acquisition target get to $40B before taking it out. Also the incompatibilities between the two operating systems make it like mixing oil and water.
With $61B in cash, Bill and Steve have a fat wallet but that doesn't mean the money is burning a hole in their pocket. Could this a pairing off? Can Microsoft with RIM compete with Apple and Google in the long run? I'm not sure buying RIM is enough. Google appears to be getting into the phone business as well. Think Gmail messaging on a Google platform funded by the Google ecosystem.

