Recently in Social Media Category
This afternoon the Wall Street Journal reported that ten privacy organization assisted by the Electronic Privacy Information Center (EPIC) have formally filed complaints with the Federal Trade Commission for Facebook's recent website changes to its privacy settings. The company spends a lot of time and money trying to mitigate government scrutiny and interference in its business. The problem here is Facebook has made "privacy" part of their business. The 350 million users of Facebook have a wide range of understanding and awareness regarding what the company does to both protect and stretch the end user's social graph as it relates to privacy. I voiced my opinion on other blogs that the average Facebook user would have difficulty understanding the privacy setting pop-up screen in the context of logging in to the system. While it did provide the option to reset the settings to those previously configured, the settings were altered during the conversion to allow search engine indexing until you went in to actively reset them. Your personal profile information and photos were set to "everyone" until you logged in to reset them. Not sure if the company has a strong consumer privacy advocate to balance the development and marketing organizations.
Lars Rasmussen and his brother Jens, the creators of Google Maps, trotted out a first look at their latest development, Google Wave, at the I/O developer conference last week. The audience gave them a pass on a few mishaps, but overall the new application was quite impressive. Wave introduces new concepts in communication by thinking of conversations as container objects where you can drag and drop people, threads, links, documents, images and even robots that enable the content to instantly appear on connected clients over the Internet. Wave is written entirely in the Google Web Toolkit (GWT "Gwit"). The developer codes in Java and the tool converts to HTML5 & Ajax automatically. For developers, Wave stores updates to UI state in the local XML of your gadget. Then Google transmits that state over the network where the other instance of your gadget updates in real-time. Google estimates only 5% of the code needs to be adapted for mobile device browsers; most of which involve just a layout change. Wave removes the structure found in email replies by creating a hub of conversation trees where users can chime in at any level, playback what they've missed and leave replies for others to see. There is even support for Twitter using Twave to merge wave posts to and from the popular micro-blogging platform. My main concern is the amount of network traffic generated by hundreds or thousands of users in a real-time, collaborative web application. Another open issue is federated identity; Google requires users to have an account to access any of their applications. OpenSocial gadgets will be supported natively in Wave and I expect to see more consolidation in the social web authentication space this year. No wonder Google was quiet about Twitter acquisition rumors, they've got bigger ideas.
When Facebook Connect launched last year, there was much criticism that still lingers today. Providing the status.get API method is not enough, they still keep everything in a locked box. A Wall Street Journal article says Facebook will be announcing new developer access to photos and videos, but I believe it will be something more. What we may see is access to the crown jewels of Facebook - Feeds and Shared Items. This would allow users to access their Facebook services from potentially a different site altogether - quite a risky idea. Twitter has taken a different approach from the beginning by opening core features to developers without requiring a customized programming language like Facebook FMBL or Facebook Connect. Most observers agree that Connect doesn't necessarily generate new users but increases the level of engagement with your existing ones. The value of opening up "Shared" is that Facebook enforces network location whereas Twitter does not. You could filter stories based on geographic location more accurately because "Dallas, TX" and "DFW" mean the same thing on Facebook but not on Twitter. We need to see how they open up Feed. The default privacy settings are too restrictive to be useful to developers unless it is set to "Everyone." This is a critical time for Facebook and its 200 million members; they could become just another service connection hub by accident.

