Twitter Bowl

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Super Bowl advertisers kept the connection going after the game using Twitter. New Media Strategies estimated there were over 49,000 post-game posts. Pepsi, E*Trade and Overstock used Twitter for feedback. H&R Block asked users to guess who the voice of Death was in their commercial. One software engineer from North Carolina won a free copy of TaxCut after responding "Abe Vigoda" within minutes of the question. Even with the weak economy, NBC sold a record $206M for the 69 TV spots. Combining traditional media advertising with live hash-tagging provides a high level of real-time feedback on the ads. The question now is whether advertisers will utilize the Twitter community to tailor or change their messaging strategy given the fact that not all the feedback was positive.