The launch today of the Google Nexus was less about technology and more about changing how customers obtain mobility service. Carriers needed a handset alternative to the iPhone and Android's timing last year was perfect. Windows Mobile or RIM Blackberry was not going to unseat the iPhone, even with their recent App Store forays. By offering an unlocked phone, Google avoids some of the negative backlash of network quality because they allow users to select their own carrier; poor service won't be their fault, or HTC's. The big winner here I believe is Verizon as they will have both the new 4G iPhone and several Android handsets including the Nexus One by this summer. The business managers at the carriers can justify their next round of network upgrades to 4G and take advantage of the new spectrum they've acquired. One thing to remember, unlike cable TV and satellite, there is no alternative to carriers with regards to cellular service. No carrier, no service; no VOIP, no Mobile Internet, no SMS and no PCS. Much has been reported of the billions of App Store application downloads but I believe users only use a very small subset of what they download. I would think 100 applications would be plenty and you can always change them out. Google is courting more developers with their friendly, open source licensing schemes. I went ahead and ordered mine, even got customized etching.